[Interview] Yang Hyun Suk’s International Dream!
15 years ago, President Yang Hyun Suk founded YG Entertainment, and since then has produced stars such as Se7en, Big Bang, and 2NE1, who have all turned out to be formidable KPop stars, and this year, YG has finally been listed in the KOSDAQ market.
◇ “In the international market, content plays a key role.. 2NE1 World Tour” = YG is foremost, not an agency that mainly focuses on just business. Artists focus more on making good content first, so there’s a conservative look at overseas expansions.
It’s fortunate the Big Bang and 2NE1 is more suited to the Europe and United States market, compared to the other singers and groups. It’s because both are trendy and heavily based on hip-hop and are both grounded in their music, explains the president.
Like Big Bang who is going on a world tour this year, 2NE1 would also be opening to the world market. If 2NE1 would benefit greatly from it, then there may be plans for a world tour for promotions.
Now, YouTube and Social Network Services usher in a new era for singers all over the world. Even without any formal promotions Big Bang won MTV’s Europe Music Awards, while 2NE1 was selected as MTV Iggy’s “Best New Band In The World.”
President Yang has said, “Big Bang, 2NE1, would have performances abroad, joining festivals during their promotions,” he said, “In order to conduct business more efficiently, there may be plans of having YG offices in United States and Europe.”
However, the Asia market is still the key point. Last year, YG collaborated with Avex in Japan, and founded the label, “YGEX,” wherein Se7en, Big Bang, and 2NE1 have promoted under, and where Psy is planned to debut this year. They haven’t attempted to expand in China yet, but are looking to advance at the direction of Hong Kong and Taiwan.
President Yang said, “Big Bang and 2NE1 in United States and Europe, Se7en in Japan, we’re focusing on the strength of each artist that would match the market.”
He said, “2NE1 is an extensive combination of hip-hop, electronic, and rock, mixed with rap music, it’s hard to see that they are still relatively a rookie girl group, it’s hard to say for now what the new girl group’s concet would be,” he said, “Usually, YG groups are heavily grounded on hip-hop.”
He followed with, “Big Bang with the internet, 2NE1 with cable broadcasts, the new group would emerge in a new, different way as well,” he said.
Translated by: BlackjackBelle@OhDara/ SlaveTranslator@WeLoveDara
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