[News] Yang Hyun Suk, "Big Bang is 6 teams & We're starting with Daesung"
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Proudcer, and now the CEO of YG entertainment company, who just celebrated their 15th anniversary, Yang Hyunsuk remembers 2011 as one of the more difficult year. Two friends (Daesung and G-Dragon) he had been taking care of since they were just kids, got in trouble. Even though they are better now, at the time it was extremely difficult to bear. Daesung got in to a car accident despite his will, and G-Dragon smoked marijuana. With that BIG BANG will be returning this March. Though we got a taste of it last year in Europe, YG as a whole will be greeting the new year with a proper world tour. In time, we met with Yang Hyunsuk at the YG building.
We can’t forget with BIG BANG, the reason for YG’s large fortune. They say that Yang is a hundred-millionaire (no sources confirming this), and though this has a lot to do with YG’s marketing skills, but if we were to just count what we could see, half of YG’s stocks would be from BIG BANG.
“Last year was the worst year for us. They were friends I took care of from when they were 13, and even I found it difficult. That was my thoughts as a parent. When I was running YG for 15 years, I wanted to give the kids a lot of freedom. However, I started finding restriction important, too.”
He says that since two things that never happened during the “Seotaeji and Boys” days happened at once, he found it hard to handle. But what happened is what happened, he had to quickly admit what he had to admit and get over it. As YG said himself, he both disciplined and supported BIG BANG as parents, or an uncle rather than an older brother, and that’s why he feels the most guilt towards BIG BANG.”
“Not only did I learn a lot, I feel BIG BANG did too. Last year, BIG BANG hardly went outside and stayed together in the studio, bringing themselves closer to each other. If nothing happened, they probably would have spent more time outside the studio, not show this much determination. It became a extremely bitter, but the best medicine. Most singers have difficulty passing 5 years, but they became stronger.”
So he has high hopes for BIG BANG this year. He plans to put all his energy in to BIG BANG, who is facing a World Tour. “As a producer, I think that the whole world is watching now. When creating contents, I plan to be more detailed, and not embarrassing, and spend a lot of energy in to the music video, as well.”
BIG BANG will soon be going to New York to shoot this music video. They will be spending a lot of money to make it grand-scaled. Though YG has been careful about spending a lot of money, but since it’s time for BIG BANG to take off again, he will not be careful. YG had been quality over quantity all this time. From 1TYM, BIG MAMA, SE7EN, BIG BANG and 2NE1, YG had always been very confident about the content of his music. That was one of the reasons why he kept BIG BANG back while all other companies were having hallyu-concerts around the world.
YG states, “If we see the news or TV today, you see kpop stars going out to create concerts outside of Korea, but I don’t want to do that with BIG BANG.” His theory is that “The service of going to them will not work, we have to make them come to us.” Like BIG BANG this time, his plan is to make a lot of good content, and promote it well a variety of sources.
Here, he began speaking about what fans are the most curious about: BIG BANG’s comeback and world tour.
“BIG BANG’s biggest asset is that though they shine when they are together, they can also bring out their own solo albums. So I think of BIG BANG as six teams, not one team.” YG has said that BIG BANG is both ‘together but separate’, and Daesung, who had gone through the most pain, will be the first to release his solo album.
This year, starting with the Korean concerts in March, they plan to have a flawless World Tour, with the first half of 2012 in Japan and Asia, then in the latter half in Europe, North America and South America. YG can’t forget about their quality, either. YG said “In a stage, sound, lights and video are the most important, people in Korea tend to work separately. So we used a lot of Japanese staff, but this time we are working with LIVE NATION, a company in USA.” LIVE NATION is a performance company that worked with Beyonce and Lady Gaga.
He said that BIG BANG is not one team, but six teams. There is BIG BANG, then Daesung, Seungri, G-Dragon, TOP, Taeyang. They focus when they’re working on their solo albums, but also focus during tours for all of them, and they plan to help with both these sides. “We plan to start solos with Daesung. I want him to get wash all scars away soon, since he has many from last year.” YG is family, and as the head of the house, this is the thoughtful care he will give.
Source: Mydaily//Daum//Trans by: Alex@bbupdates
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