[News] AVEX to act as the savior and reunite TVXQ?
The day the five people together again is coming?
Early in the year Avex was shaken by the news of Ayumi Hamasaki’s divorce announcement and in the end the project of reuniting Tohoshinki was brought to surface.
“Avex crammed Ayumi’s PV since debut and special video footages into a DVD-Box and put it on sale on New Year’s Day. We can see that Avex and Ayumi is battling it out, using the hot excellent card of ‘divorce’” (Music insider)
Also, along with Ayumi, Avex’s ace, EXILE also put out their PV compilation at the same time, but it seems that so far the sales didn’t reach their target.
“Adding to the continuous recession in the music market, time has come that (one) cannot sell based only on music. Avex changed their strategy to adding the special edition PV from previous albums etc as freebies and extensively marketing it. It’s okay since Ayumi is under their management, but EXILE and Amuro Namie aren’t from their company and are under other management, they do not get much profit.” (Music insider)
Speaking of other management, Avex is the one in charge for Tohoshinki who belongs to Korea’s ‘SM Entertainment’ and are the ones in charge of their (Tohoshinki) extensive promotional activities in Japan, thus growing them up to par as their own artist. But, due to the conflicts regarding to their contract with SM, 3 members parted from the original 5 members group and they are currently doing their activities under the name JYJ. But it seems that there is a project in reuniting the 5 members.
“The recent Tohoshinki consist of Yunho and Changmin, but the most popular member in Japan is JYJ’s Jaejoong. Initially, Avex had a contract with JYJ’s management but due to a person with ‘dark background’ the contract was abruptly halted. Due to that reason, JYJ’s activities in Japan ceased and last year, due to the Tohoku Great Earthquake Charity Concert, they are facing another dispute in court. In addition to that, they are also being dragged into the false charity party for Tohoku Great Earthquake thus the continuous trouble. In Korea, using their power, SM has restricted JYJ’s appearance in (TV) programs but their ability to attract audience is undeniably huge. Therefore, as a hypothetical solution to JYJ’s trouble is a project to bring about the five members in live concert at a big place like Tokyo Dome. It seems that Avex who is losing ‘sellable’ stuff’s savior is to make it (the project) possible. But, due to JYJ’s affiliation to the rumored ‘dark acquaintances’, it seems that it would not carry through.” (Weekly magazine reporter).
And it appears that the ones who ‘bought’ the project’s story is Ayumi.
“Ayumi originally is really close to JYJ to the extent of collaborating with Junsu’s twin brother, Junho in a song for her album. During last year’s Avex’s live event, A-Nation, the 2-members of Tohoshinki complained that ‘they do not want to stand on stage with Junho’, thus rendering the planned collaboration. Via Twitter, Avex received a lot of complaints. There are those rumors that Ayu is the middle person in coordinating for both parties to meet halfway for the sake of reunion. " (Weekly magazine reporter).
Even when there’s a lot of fans who wish for the five’s reunion, realistically it is a difficult project and it seems that Avex is in a difficult situation.
Source: Excite.co.jp
Translation by: Helly of JYJ3
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